I Deleted 100 Blog Posts. Here’s Why.

Last week, I did something that most bloggers would consider absolutely crazy.

I logged into my WordPress dashboard, selected every single post I had ever published, and moved them all to trash.

Over 100 posts. Gone.

Months of work. Hundreds of hours. Deleted.

And honestly? It felt like the best decision I’ve made since starting this blog.

Let me explain why.

How It Started

I started lazydadlife.com with a simple goal: build a blog that makes money on the side while I keep my full-time job and raise my kids.

I’d read all the advice. Publish consistently. Write about what you know. SEO matters. Post length matters. Pick a niche.

So I did. I picked blogging as my niche — which, looking back, was mistake number one. I became one of a million blogs writing about blogging, competing against people who had been doing this for years.

But I kept going. I told myself that consistency was the key. Just keep publishing. The traffic will come.

So I published. And published. And published some more.

The Moment I Knew Something Was Wrong

About four months in, I opened Google Search Console on a Saturday morning while my kids were still asleep.

I had 100 posts live. I’d been publishing multiple times a week. I was doing everything “right.”

The numbers? A few hundred clicks total. Almost no impressions on anything that mattered. Most of my posts had never been seen by a single person outside of my family.

I sat there in the dark with my coffee getting cold and thought: what am I actually doing here?

Not in a self-pity way. More like — genuinely, what is the point of this content? Who is it for? Why would anyone choose to read my post about “10 blogging tips” when there are 50,000 other posts saying the exact same thing?

I didn’t have a good answer.

The Real Problem With My Blog

When I went back and read through my posts — really read them — I was embarrassed.

Almost every post followed the same formula. A generic introduction. Some bullet points. A conclusion telling people to “stay consistent.” Repeat.

There was nothing personal in any of it. No real experience. No actual data from my own life. Just recycled advice dressed up in slightly different words.

I wasn’t writing a blog. I was manufacturing content. And readers — and Google — can tell the difference.

The other problem? Half my posts were covering the exact same topics. I had written four different versions of “why your blog isn’t growing” without even realizing it. I had two posts about CTR. Three about motivation. The whole thing was a mess.

No clear identity. No real voice. No reason for anyone to come back.

Why I Decided to Delete Everything

I thought about fixing it. Rewriting posts. Merging duplicates. Updating old content.

But the more I thought about it, the more I realized the problem wasn’t the individual posts — it was the entire direction of the blog.

I was writing a blogging tips blog when what I actually had was something much more interesting: a real story.

I’m a dad with a full-time job trying to build income on the side with limited time, limited budget, and no background in online business. That journey — the actual lived experience of figuring this out — is something I couldn’t find anywhere when I was looking for it.

Everyone online either already succeeded and is teaching from the top, or they’re faking success they don’t have. Nobody was just… documenting the middle. The messy, slow, uncertain middle where most of us actually live.

That’s the blog I wanted to read. So that’s the blog I decided to write.

And to do that properly, I needed to start clean.

What I’m Building Instead

The new lazydadlife.com has one simple mission:

Honest documentation of a regular dad trying to build real income — without quitting his job, without lying about results, and without pretending it’s easier than it is.

That means:

Real income reports. When I make $0, I’ll say I made $0. When I make $10, I’ll show you exactly how. No inflated numbers, no vague claims.

Real time investment. I have maybe 5-8 hours a week for this. I’ll tell you exactly how I’m spending them and whether it’s working.

Real failures. I’ve already tried things that didn’t work. I’ll write about those too, because that’s where the most useful lessons actually live.

Real experiments. I’m going to try different approaches — different income streams, different content strategies, different tools — and report back honestly on what happens.

The categories on this blog now reflect that: My Story, Blogging, Side Hustle, Money & Investing, and AI + Productivity. Everything connects back to the central question: how does a busy dad with limited time actually build something real on the side?

Was It Scary to Delete Everything?

Honestly, yes. A little.

There’s something psychologically difficult about deleting work you spent time on, even when you know it wasn’t good. It feels like admitting failure.

But here’s what I kept reminding myself: those 100 posts weren’t an asset. They were a liability. They were diluting the site, confusing the message, and contributing to a direction I didn’t believe in anymore.

Keeping them would have meant continuing to build on a broken foundation.

Starting over — with clarity about who this blog is for, what it’s about, and why it’s different — felt like the only honest thing to do.

What Comes Next

This post is the beginning of what I hope becomes a genuinely useful record.

Over the coming weeks and months, I’ll be publishing posts about my actual experience building this — the AdSense application process, the first affiliate links, the first real traffic, the first real income (whenever that happens).

I’ll write about the tools I use, the mistakes I make, and the things I learn. I’ll share real numbers when I have them and real uncertainty when I don’t.

If you’re a parent trying to figure out how to build something on the side without sacrificing your family or your sanity, this blog is for you.

We’re starting from zero. Let’s see where it goes.

If you want to follow along, bookmark this site or check back soon — new posts are coming regularly. Next up: why I started this blog in the first place, and what I’m actually hoping to build over the next 12 months.